Orlando Theme Park News

New Walt Disney Company Trademarks Applications


The Walt Disney Company  recently filed quite a few applications for new, interesting trademarks (some on behalf of the Walt Disney World Resort), all of which seem to be referring to some kind of in-park personal experience. Here you are some of the trademarks:
  • MAGICBAND
  • DISNEY KUDOS*
  • MY STORY MAKER*
  • MY MEMORY MAKER*
  • MY DREAM MAKER*
  • MYMAGIC+*
  • PERSONAL MAGIC*
  • MY DISNEY EXPERIENCE*
All trademarks with an asterisk (*) have been filed under the "theme parks" or "entertainment services" tag.

As you can see, it looks like one or more of these names may be considered for the new "X-Pass" that is rumored to be debuting in the next few months. It would be a special kind of FASTPASS that Disney Resorts guests would be able to reserve... even before leaving their home.

Be aware that this is purely speculation, as nothing has been officially confirmed by the Walt Disney Company.


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